To understand all about the Metaverse Music Festival, it is significant to get a clear insight into the sphere of the latest technology.
Covid-19 certainly confirmed to be the most difficult turning point in people’s lives all over the world. Not just how our dynamism used to be, but also how the diverse forms of events were hosted. As per a report by one of the global capitalists- before the pandemic, only an infrequent percent of people knew about the virtual format of events but now, 87% of people have actively become a part of at least one virtual event. Now after two years of a very difficult phase, virtual event technology has become an integral part of nearly all major organizations around the world. But, this is not where it ends! Moving a step ahead, the world has been introduced with the latest technological advancement of Metaverse.
Not just event organizers, but the whole world is looking ahead to experiencing this extraordinary technology. Let us explore some more about the basics of the metaverse before we move ahead to understand what is a metaverse music festival.
What is the Metaverse?
One can describe Metaverse Technology as something that will make you feel you are at a whole other location without actually being there in reality. When we talk of virtual events, the metaverse will make you feel that you are truly at the virtual event venue and make your experience a thousand times better with next-level interactivity and engagement.
One might get confused between the concepts of the metaverse and a 3D online event experience. But, let us tell you, both concepts are a world apart from each other. In 3D virtual event experiences, where the attendee undergoes a 3D environment through their laptop screens, the metaverse takes it to a whole new level with the help of technological tools like Augmented Reality, Virtual Reality, NFT, Cryptocurrency, and a lot more technical aspects than this.
Ever since Facebook CEO Mark Zuckerberg announced the platform rebranding as Meta: a group of various internet-based social media platforms and the emergence of metaverse that he is looking forward to attaining in upcoming years, the world began to talk about the concept and actively shift to the same. As a result, various activities began in the metaverse like land buying, virtual meeting room service, and a lot more. From concerts and product launches to wedding ceremonies and receptions, the world is all set to create a replica of the real world in the metaverse with the help of other technologies like AR & VR. This is where the inception of a metaverse music festival comes.
What Exactly is a Metaverse Music Festival?
Covering the meaning broadly, a metaverse music festival or concert is an absolutely interactive and immersive virtual musical event where global attendees can participate to enjoy a life-like experience throughout the event. Various famous platforms like Decentraland, Fortnite, and Roblox have organized metaverse concerts and music festivals. To name a few, here are some of the most relevant examples: Travis Scott’s Fortnite virtual concert, Justin Bieber’s Wave music concert, Decentraland metaverse music festival, and the Roblox world party. To gain a deeper understanding of a music festival let’s deeper into these examples.
All about the Decentraland’s Metaverse Music Festival
Decentraland, which is one of the most renowned virtual world platforms, hosted a four-day-long virtual festival from October 21st to 24th. The event was a huge success as the company also posted on its Twitter handle sharing that the festival attracted more than 50,000 event attendees. Not just this, but the company also informed that the audience claimed a total of 11,204 unique Non Fungible Tokens or (NFTs). Further, the company gave out around 51,947 proof-of-attendance protocols through Non Fungible Tokens to all the event participants. It was the first music festival held in the metaverse and reflected a combination & celebration of creativity, music, and culture in a digital social world of Decentraland. In addition, a long list of artists, singers, and DJs participated in the digital event.
Decentraland enabled all users to create an avatar and access the event. To enter and enjoy the virtual festival to the fullest, attendees required a digital wallet and could join the event as simply as by hitting just a button on the platform’s website. Because of the capability to provide a metaverse experience, Decentraland has gained matchless prevalence in the industry. With this, the platform’s crypto token also increased during and after the festival. Not just Decentraland but other rival metaverse tokens of various other platforms also saw a yield. All in all, Decentraland created a captivating festival venue that kept the viewers hooked throughout the concert days. The different stages inside the venue were named World Stage, Harrison Acoustic Stage, Evolution (Main) Stage, Jazz Club, Psychedelic Techno Stage, and OG Smash Stage.
All About the Roblox Metaverse Festival Named World Party
Roblox partnered with the electronic music event producer and promoter Insomniac to host the world’s biggest dance music festival on the Roblox Metaverse. The fest featured over 50 electronic dance music artists who performed at the Electronic Daisy Carnival Las Vegas 2021 like DJ Snake, Alan Walker, Zedd, Alison Wonderland, Kaskade, and Kygo. Each artist’s concert was streamed across different virtual stages, including globally-recognized stages like circuit GROUNDS, Camp EDC, cosmicMEADOW, Pixel Forest, and many more. Throughout the metaverse festival, the artists could hop between the World Party event experience servers for digital meet and greets. Not just this but the platform also provided users with the feature to play diverse mini-games like races, dance battles, and build their own home in the Camp EDC which was the festival’s campsite.
Also, over 25 distinctive equipable accessories could be bought using custom virtual Kandi which are the bracelets traded at festivals. Participating in the World Party festival experience also enabled the attendees to win real as well as digital prizes. In addition, the Roblox EDC partnered with the WonderWorks Studio to feature five party-all-night tents, inspired by the festival name.
All in all, the world is moving towards the Metaverse to organize multiple types of events virtually, but only time will tell the future of this latest technology!